Are you a beginner entrepreneur searching for ways to promote your business? Or an established brand that’s slowly losing customers? Whatever your situation is, it’s wise to consider trending platforms in your marketing strategy to boost your business growth.
Various social media and video-sharing platforms have become popular among businesses because they have many audiences. As a result, these platforms add more features specifically for business advertisements. One of these popular platforms is Tiktok.
TikTok is a popular social networking application that lets users create, view, and share videos. In this app, you can customize your videos with filters, sound effects, and stickers.
The app caught the public’s attention due to its endless feeds of humorous content paired with popular music. According to TikTok statistics, it’s now one of the most popular social media networks worldwide. TikTok grew its audience by over 70% over the past five years. For this reason, many businesses are lured into using this application for their marketing campaigns.
Strategies And Ways To Use TikTok In Your Business
There’s a wide variety of audiences in Tiktok. This platform makes it easier for businesses to engage and reach their target market. It’s just a matter of skill, research, and strategy to reach your primary audience. Additionally, you can use a Tiktok growth service to increase your followers efficiently.
With that said, here are ways you can use TikTok for your business:
- Create A TikTok Business Account
TikTok business accounts are created to help build awareness of your products or services. Such accounts are laden with options to help you maximize the content you publish. When you activate TikTok for business, you can use the following benefits:
- The ability to collaborate with TikTok influencers
- The capability to have sponsored advertisements
- Track metrics in real-time
- Use analytics to identify trends
- You can direct visitors to external websites
In your business account, you should include a brief and captivating description of your business and add a link to your website if you have one. This will make your account more authentic and attract visitors to your website.
- Upload Your Contents
Before you begin making content, you must first understand TikTok’s appeal to the public. It’s not a formal or professional platform. It’s a place for users to experiment with trends, be humorous, and reveal a different side of themselves.
So, in producing videos, you should be:
- Be Practical
You don’t need to have fancy gadgets or spend a large sum of money to create quality content. In fact, all you need is a phone, your product, and your imagination. When you’re just starting, it’s best to utilize the available resources around you.
- Avoid Being Too Formal
The goal of TikTok is to make your content viral. According to statistics, most viral videos are candid, humorous, and witty clips, which are far from formal. Considering this, the best way to catch your audience’s attention is to showcase your product in a casual, comedic, and entertaining manner.
- Utilize Trends And Personalize Them
You don’t have to regularly create new ideas for your product content. Instead, use viral content to your advantage. For instance, you can participate in dance challenges or do your own version of a viral clip. The main goal here is to utilize trending ideas while incorporating your personalized ideas into them.
- Collaborate With Influencers
You may approach relevant TikTok influencers and suggest a collaboration with your company. However, you must be selective about whom you collaborate with your content as they can have a huge impact on your business image. Find influencers that operate in your niche and whose personalities are compatible with your company’s ideals.
Depending on the amount of compensation you give, influencers may:
- Feature your product in a content
- Mention it in the video description
- Provide links to your product or website
- Pay For Advertisements
Due to a large number of users, social media has become an avenue for businesses to conduct their marketing campaigns. In fact, companies spend thousands of dollars just to advertise their products on social media. TikTok is one of the many social media platforms that let companies pay to advertise their products.
You can choose what type of advertisements you want depending on your budget. Below are the kinds of advertising schemes TikTok offers:
- Content Takeovers
These are the video advertisements we see upon opening the app or before we see the first content on the feed. In addition, these ads are hyperlinked to product pages or websites.
- Pop-up Advertisements
These are the advertisements that play automatically as you browse on the app. Oftentimes, they are about 15 seconds long, but most of them can be skipped.
Paying for advertisements is just one of the many techniques that businesses use to expand their audience and attract new customers on social media platforms. Exploring your options for capturing your target market is a critical component of business development.
To Wrap It Up
TikTok isn’t only for video makers, if you’re willing to put in effort and money, this social media platform can be quite beneficial to your business. It can help improve brand loyalty and awareness for your products and services. It’s up to you and your team to maximize this platform’s benefits for your business needs.
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