The right way to start an e-commerce website is by installing an SSL, dedicated server, firewall, and other security essentials. That must be taken care of even before you kick start the promotions because you don’t want to attract customers and risk their personal and financial data.
Post-COVID, there has been a sharp spike in the number of cyberattacks, so cybersecurity needs to be a priority. Nevertheless, just having a secure website won’t do because e-commerce businesses thrive on customers.
In the sluggish economy that we live in, the best way to make more money is through repeat sales. That is only possible when businesses deliver a superior customer experience which is only possible through eCommerce personalization.
Studies indicate that over 71% of consumers feel frustrated when they do not receive a personalized shopping experience. By working on this aspect alone, businesses can reduce their cost of acquisition considerably and maximize revenues. Sounds interesting? Let us now discuss nine easy-to-implement eCommerce personalization techniques to make more money from your online business.
#1. Start with Smart Segmentation
To interact with your customers effectively, it is essential to break down the broad customer base into smaller segments based on similarities such as gender, age group, interests, etc. This lays down the foundation for businesses to classify customers into smaller groups and provide better value.
For example, if you run an e-commerce store involved in fashion apparel and accessories, segmenting customers allows you to promote relevant products. In other words, segmentation ensures that you don’t promote bikinis to those trying to stay warm in Pittsburg nor end up promoting overcoats to those prepping up for a summer in Long Beach, California.
#2. Introduce Yourself with an SSL installed on your site
In the virtual world, you don’t have the luxury of setting up your shop in a downtown area using shiny big billboards to grab attention. However, you can make up for that loss by doing what it takes to get ahead in the e-commerce landscape — introducing yourself as a legit business.
You can do that by installing an SSL with DV, Organization Validation, or Extended Validation, which is a trust seal issued by the Certificate Authority to verified businesses. For ecommerce websites, installing a cheap wildcard ssl is recommended for the following reasons:
- It affords premium encryption to an unlimited number of first-level subdomains under a chosen main domain.
- It eliminates the hassle of certificate management which might emanate from installing separate single-domain SSL certificates for each new subdomain that you add.
- It is a cost-effective, budget-friendly option and allows you to expand your business freely without worrying about buying new SSL certificates for extra first-level subdomains.
People are pretty skeptical about doing business with small and mid-sized e-commerce websites due to ongoing scams when it comes to shopping online. So, your best investment would be the right kind of SSL certificate that tells your customers that your organization is legit. Besides validation, it also encrypts server-client communication between the primary domain and all its first-level subdomains.
#3. Personalize the Homepage
Your SEO, PPC, and all other promotional efforts will eventually bring customers to your homepage. Talking about improving SEO and SERP rankings, you should know that Google prefers sites that run over HTTPS (HTTP + SSL = HTTPS) instead of those still running on HTTP.
As mentioned above, getting a wildcard SSL certificate is highly recommended for ecommerce ventures. Looking for inexpensive yet premium wildcard certificates? Try the comodo wildcard ssl for best results.
Even if you use a lander, most of them would want to look at the home page before making a purchase. Once they get there, you don’t want to make them feel lost or confused. On the contrary, you should make them feel valued and comfortable.
Just because three different people walked into the same store, it doesn’t mean their purpose or behavior will be the same. For example, one could be window shopping, another may have a product in mind and could use some help with range-specific recommendations, while the third might be there to complete a purchase, and you could cross-sell relevant products. You can do this by using cookies to provide a personalized experience by tracking interests and preferences.
#4. Connect with Customers
Many small business owners are on a first-name basis with their regular customers who keep coming back because the store owner knows their preferences, making them feel valued. The same rapport can be created with an online customer base by using their first name wherever data is available— emails, live chat, newsletters, and everywhere else.
#5. Remind Customers of their Recent Searches
More than half of all consumers shop using their mobile devices, which indicates that they do so while commuting, working, or doing something else. So, the possibility of them being interrupted and not completing a sale is relatively high. That is why you must use tools to remind them of what they were previously looking for. This acts as a gentle reminder and provides you with an avenue to increase the chances of conversion by offering discounts or other alternatives.
#6. Recover Abandoned Carts
Close to 69.80% of customers add products to their carts but fail to complete a purchase. You can leverage this by sending an automated email reminding them to complete the purchase. This ability to communicate and convince customers can be a game-changer for any business ready to offer incentives to their customers for making a quick purchase.
#7. Use Exit Pop-Ups
You will often come across a new customer who is hesitant to purchase from your website and is about to exit. Don’t let them do that without trying your best to lure them into sharing their email address in exchange for something valuable like an e-book, checklist, discount coupon, or something else. This helps build your email list for further communication, which in turn helps reduce customer acquisition costs.
#8. Use a Personalized Chatbot
What would you do if you walked into a shop full of products but no one to greet you or talk to you? Turn and scoot? That is precisely what your visitors will do when they visit your website and have no one attending to their needs. While shopping online, customers have several questions about products, returns, shipping, and so on. So, make sure to have a personalized chatbot that addresses common queries and the option to chat with a real person.
#9. Smart Product Recommendations
You can use many tools to automatically recommend relevant products to customers based on their searches and user behavior. For example, if someone is looking for a particular laptop or mobile phone, the tool would auto-curate relevant accessories. This is a great way to promote your products to the right customers subtly.
We live in a sluggish economy, so businesses must be cautious about their operating costs. Especially e-commerce businesses involved in selling discretionary products like fashion apparel, automobile accessories, gadgets, etc.
Therefore, we have discussed some innovative techniques that can be used to personalize user experience and increase customer retention. Also, they provide opportunities for generating more business from existing customers. This reduces customer acquisition costs and enables businesses to connect with their customers on a personal level.