It’s no secret that our brains prefer visual material to any other kind of information. As a result, material forms such as infographics and animated movies are employed more often than any other for communication.
Using an engaging animated corporate video to express a particular message can improve the marketing process’ efficacy, allowing you to get greater outcomes.
However, deciding on the kind of video might be a challenging task. Some companies assume that films with a person or talking head delivering information seem more professional. The reality, on the other hand, might be very different.
The appeal of animated video is undeniable
These animated animations were able to interrupt the monotony of information by combining clever use of color and movement to create a mesmerizing moment.
Animated videos, rather than traditional article material, allow you to present more information in a more engaging manner.
Visual information is conveyed to the brain 90% of the time, according to studies, and visual material is processed 60,000 times quicker than text.
There are no restrictions on creativity
In the realm of animation, limitations have no place. You can make whatever you can imagine. This is one of the most appealing aspects of animated videos.
Animation provides a sense of liberation, enabling you to explore regions that cinema cannot.
Color and style are appealing to the human eye, especially if you have control over how they are used. You may also impact people’s views and improve the efficacy of any messages you want to send. That’s some serious stuff!
Characters are more believable and easily identified with your brand
Hiring an actor to advertise your company might dilute the message in certain ways.
Actors will always be actors in the eyes of the audience.
On the other hand, establishing a character that will be permanently associated with your company and building awareness that your audience can trust is a good idea.
Animated video has a longer shelf life
Animation, on average, lasts longer than film or pictures. As a consequence, the fictional settings in which they are formed lack a mirror in which the spectator may form a connection.
Because animations exist in a de-contextualized world, you may utilize the same film to market your brand for an extended period of time without losing its value.
Producing animated videos is cost-effective
The lack of a sufficient budget is one of the most significant issues that most businesses, particularly small businesses, face.
The majority of marketers will tell you that a restricted budget is one of the reasons they don’t use video. Choosing to commission an animated video over a film, on the other hand, might save you a lot of money.
Videography necessitates the purchase of costly equipment, a crew, and performers, as well as travel and location expenses. In terms of return on investment, animation can easily compete; all you need is a qualified business with expertise in the sector.
Animated video is easy to edit
The necessity to generate and produce more content to stay up with your company is one of the problems of video production.
If you launched a product a year ago and now want to update or improve the packaging. As a result, you’ll need to add more material or completely remodel your recorded advertisement. In most circumstances, though, an animated video would simply need customization and could be developed in a fraction of the time.
It’s a lot easier with animated videos. All you need to think about is style, a narrative, and finding an amazing animator to complete the job. Furthermore, the expense of making adjustments to an animated video is substantially smaller.
You’ll be able to explain complicated concepts more simply
It’s not simple to put what’s going on in your head into visuals. If you want to describe a notion, for example, your initial inclination is to hunt for something that already exists.
It’s simply not possible at times. But, like infographics, animation helps you to illustrate complicated subjects in a shorter amount of time.
It’s engaging and enjoyable
Marketing tactics use these approaches in the same manner as animated children’s films and cartoons use them to attract attention via amusement and innovation. Because animation is often employed for pleasure rather than as a marketing tool, people are more likely to pay attention to animation than to conventional advertisements.
To summarize, the use of animated video for business is unquestionably on the rise, and it has the potential to influence your popularity and development both directly and indirectly. This rationale alone is sufficient to justify the use of animation.