Comparing Traditional and Digital Marketing

Traditional marketing is usually done through offline channels such as TV, radio, newspapers, billboards, and even word of mouth. Digital marketing, on the other hand, includes online advertising channels such as search engine marketing (SEM), social media marketing (SMM), email campaigns, and web banners.

Digital marketers have a lot more options to choose from when it comes to targeting their audience. They can use different keywords on Google AdWords to target people searching for specific products or services. They can also use Facebook ads or Twitter ads to target their audience’s interests by analyzing data from browsing history or past purchases.

What is traditional marketing? 

Traditional marketing uses traditional media channels to promote an event, product, or service. It is generally done by advertising through TV, radio, newspapers, magazines, and billboards. The term can also refer to the use of marketing strategies that are not digital or social media-based. Traditional marketing is still relevant in today’s world. It can be used as a supplement for other forms of digital marketing. For example, it is required to reach people who are not present or rarely uses social media and people without internet facility. 

What is Digital Marketing?

Digital marketing uses digital technologies to reach customers and prospects to promote products, services, and events. Digital marketing consists of social media, search engine optimization, email campaigns, display advertising, e-commerce, online video, text messaging (SMS), mobile apps, and more. Some people call it “online marketing” or “digital advertising.” But what they really mean is “digital marketing.”

Key Differences between Traditional and digital marketing

Marketing Approach 

In traditional marketing, the person to person marketing is required. It is effortless for the seller of a product or service to promote person to person. There is no need for a promoter to meet and promote the product or service to the audience in digital marketing. Digital marketing lets the promotor reach an infinite number of audiences. The physical presence will be a bonus in this marketing method. 

Targeted audience

It is easy to reach out to local customers or audiences in traditional marketing. That is where you can see the usage of digital marketing is more effective. Modern-day digital marketing can reach a larger audience globally. However, you can also target a specific group in digital marketing. Hence it is a more versatile mode of marketing. 

Documentation

In traditional marketing, the seller provides hard copies of the user manual or how to use the product. The user needs to refer to the product’s description to know more about the product. The marketer is equipped with more tools to address the queries or educate the customers in digital marketing. The documentation in digital marketing are softcopies, videos on the websites, YouTube videos, etc. These documents are easy to access, and customers can refer to the documents anywhere, anytime. It is entirely paperless documentation. 

Communication

The marketing mediums are rigid in the traditional marketing approach. Hence communication is mostly one way. On the other hand, there are a lot of opportunities in digital marketing to address the queries doubts of the customers. Hence in this approach, customers feel more satisfied since they can actively participate in a conversation with the company. 

Consumer interaction 

In the traditional marketing approach, the interaction with the customers is less since the medium of promotions is limited. On the contrary, there are numerous options in digital marketing to interact with customers. Several digital platforms are available for customers to provide feedback and get clarification from the seller. The e-commerce sites, networking sites, apps, etc., help the interaction between customers and sellers. 

Real-time result 

The companies must wait a few weeks or months to get the results of their marketing attempts. On the other hand, it is easy to get real-time results in digital marketing and act accordingly. 

Strategy Refinement

Since the traditional marketing methods take a lot of time to provide marketing analysis and lack real-time results, drafting and implementing the marketing strategy takes more time. In digital marketing, reinforcing the marketing strategy is effortless. The main reason for this advantage in digital marketing is real-time results. The marketing team can alter or implement new strategies if the marketing results are not working as expected. 

Marketing cost

Traditional marketing costs more than digital marketing since it involves marketing with hardcopies of product, service, or events descriptions, paying for TV, radio, and other types of advertising modes. On the other hand, digital marketing doesn’t cost a business much. The usage of websites and social media posts costs significantly less, and even if you take paid advertising, it will cost less than traditional marketing. 

Marketing analysis 

It is a lengthy and laggy process to collect the data and complete the marketing analysis in traditional marketing. It can take a few weeks or months to complete the market analysis. However, it is pretty effortless in digital marketing. There are plenty of analytical tools available to analyze the market and make decisions on a real-time basis. This is the main reason why many companies are rapidly switching to digital marketing. 

Other differences

  • The conversion rate in digital marketing is more from the prospect of lead than traditional marketing. The reason is that digital marketing is data-driven marketing, and hence the ads are shown as per the likes and dislikes of the customers. 
  • Traditional marketing is static and digital marketing is more dynamic. 
  • ROI or return on investment is difficult to measure in conventional marketing. But in digital marketing, it is easy. 
  • Traditional marketing is less effective and expensive. On the other hand, digital marketing is cost-effective and gives more return. 

Conclusion

In the past, traditional marketing was the only option that businesses had to get their message out to customers. But with the rise of new technologies, digital marketers have been able to take a more personalized approach to customer engagement. Marketers can create content specific to each customer’s needs and interests with a few clicks. Hence you can see people in Bangkok also searching for digital agency Bangkok. However, both modes of marketing are relevant, and based on your product, audience, objective, etc., you should choose the best method for you. 

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