It makes sense that you’re here trying to learn how to rank higher on Google. When 68% of all online experiences start with a search engine, you can’t afford to be on the front page. However, it’s not easy to get SEO results.
If you’re wondering how to get your website to the top of Google, look no further. Keep reading to learn how to make changes to your website to improve your rankings.
1. Optimize for Keywords
You won’t drive much traffic to your website if you don’t target the right keywords. If all you do is target zero volume keywords, it’s hard to get any traffic.
You need to understand what terms people search for when looking for industry topics. Once you learn what people search for, you can create long-form content that targets those keywords.
On top of that, you can target secondary keywords in your content for other keywords. You can rank for many more keywords in the same post and get more search traffic.
2. Improve Your Site Performance
User experience is becoming a significant factor for Google Rankings. When someone visits a website, Google wants them to find what they need and have a pleasant experience. If you don’t provide that experience, it can hurt your chance of ranking.
The first place to start is page speed. Optimize all your images and do everything to reduce your page sizes. You want your page to load quickly on slow internet connections.
You’ll also need to modify your website design to look great on screens of any size. A responsive design will change your site’s design based on your visitors’ screen size.
3. Improve Your Navigation
Google doesn’t have an unlimited amount of time to crawl your website. Each site has a crawl limit. If your site has poor navigation and hard-to-find pages, it hurts your website’s chance of indexing.
That means you can experience ranking issues. Try to reduce the number of clicks it takes to get to every page on your site. It will help Google learn about your site and provide a better user experience.
4. Build Backlinks
Even though Google has gotten much better at reading content, it still isn’t perfect. That’s why on-page factors aren’t the only way Google ranks your site in the search results.
If you’re asking the question, “how do search engines work besides content?” you’ll need to start looking at links. Google considers links like a vote for a website. The more votes you have from other sites, the more authority your site has.
Once your site has enough authority, it becomes easier to rank for high-competition search terms. Look into link-building strategies to learn how to increase your website’s rank.
Now You Know How to Get Your Website to the Top of Google
SEO is a long process, so you can’t afford not to know how SEO works and waste a lot of time. Now that you know more about how to get your website to the top of Google, you’re ready to make changes that will improve your search engine ranking. Start improving your off-page and on-page SEO today to start seeing results.
Do you want more tips that will help you optimize your website? Check out the latest website and SEO tips on the blog.