Did you spend a lot of money on your website but not get any results? Are your SEO strategies not yielding any increased traffic? If yes, then you need to ensure that your website is optimized.
An effective SEO strategy should lead to more traffic and encourage more conversions. Any site optimized for conversions usually has good metrics like bounce rates or on-page times which leads to a high ranking on Google.
Nowadays, search engines are the go-to place to look for information. A majority of the customers use Google search to find a brand, and similarly, most of the search results result in sales. You will need an optimized website if you want your brand to be in the top rankings of Google search results.
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Search engine optimization is not a simple matter of decision and oblivion. The Google search algorithm is constantly progressing as they try to provide their users with the best possible results and of course, use the ads to earn as much as possible. You will have to up your website game.
What does optimizing your website mean?
Website optimization is the basis for building an effective online presence. Technically, these are controlled experiments aimed at improving your site’s performance concerning customer experience, search engine results pages, and customer satisfaction.
Minimum or no site optimization is no longer a viable option, particularly if you are passionate about your brand. The challenge of getting into the top search engine results pages (SERPs) is already daunting.
With web optimization, you can solve this overwhelming problem today.
You can also optimize your website and make sure your brand ranks high potential customers look for keywords related to your products or services.
If this leads to these customers exploring your site and the services and products you offer, an optimized experience will boost conversions.
Turning them from such a positive mood with targeted conversion rate optimization is relatively easy.
How to optimize your site?
- Increase responsiveness of the site
Mobiles have taken over the world, and it is not an exaggeration. Its ease of access and portability make it a powerful technology that should be considered in every marketing strategy. What this entails is that your website should be responsive enough that it fits into any device your customers use. A responsive site will adjust itself to the device interface thereby enabling a seamless user experience. Not optimizing your website in terms of responsiveness will lead to traffic bouncing back if it is not mobile-friendly.
As most customers look up a brand or product online before physically visiting the store, this is your first impression of them, and therefore has to be up to the mark.
- Compress images
Any images on your website should be optimized to reduce loading time. This includes editing, cropping, and resizing to make it optimal. Also, ensure that you have the right format, such as PNG or JPG so that customers do not have to wait long for the picture to show up on their screen.
- Reduce bandwidth
To reduce the loading time of websites, you need to reduce the bandwidth of your website pages. Every browser supports the GZIP format, so it is recommended to lower the bandwidth and compress pages using that format. You can also try to keep the limit to a single page. A large amount of content on one page requires more bandwidth and therefore takes longer to load.
- Pick a reliable web host
The loading time of a website is highly dependent on the web hosting company. When a site receives a higher server response, it loads faster. So choose your hosting companies wisely.
- Easy navigation
One other factor that should be optimized is navigation, as it significantly affects the success of your site.
This affects the placement of the site in search engines and attendance.
You will need to work on the navigation to ensure a good user experience. The default layout for website navigation includes horizontal navigation at the top of a web page and vertical navigation at the left of the page.
Visitors expected to find them only in these places. Do not try to change the standard format as this can increase your bounce rate and lower your conversions.
- Develop landing pages
Every website needs a place where the user can land.
If you are using key marketing skills to drive traffic from your social media profiles, you need a landing page that they can go to before you introduce your product to them. The color theme, written content, and other selling points should be aligned with other online platforms.
Landing pages are an effective replacement for in-depth websites.
In conclusion, make sure that you analyze these results and find out what works and what does not. In addition, this is not a complete list. SEO is evolving continuously but that means there are plenty of great resources out there to help you get there.