Social media marketing leverages the power of several platforms to reach marketing goals and increase brand awareness. Such come in various shapes and forms, including Influencer Marketing, Sponsored Posts, Giveaways, and Video advertisements customized for platforms like Instagram, Twitter, LinkedIn, Instagram, and TikTok.
Influencer marketing is a rapidly growing trend adopted by businesses of all sizes to boost growth. We’ve seen major lifestyle brands, food, and beverage companies, and e-commerce giants form collaborations with authority figures in their niche with a dedicated (and, most of the time, massive!) social media following.
Take Tom Brady of the Tampa Bay Buccaneers. He has successfully represented huge brands like Under Armour and Aston Martin. There’s also the former basketball player Rachel DeMita who teamed up with one of the most popular online casinos in New Jersey, Caesars. Nike partnered with Brooklyn Nets’ Kevin Durant, whereas New Jersey’s Mo Wilkerson, who has played for both the New York Jets and the Green Bay Packers, partnered with Verizon.
These alliances help brands reach several business outcomes, build consumer trust, drive website traffic and increase conversion rates. Moreover, they help to create a memorable social media experience by engaging with customers on a personal level. Here’s a more in-depth look at how social media influencers might help your business grow:
Influencers Help Build Trust and Show Authority
Influencers build their reputation by creating authentic content that targets organic growth. Their followers trust their reviews and consider their recommendations. When a social media influencer shares content about a brand on their page, it generates instant credibility for the brand and creates a sense of reliability among the consumers.
When your business gets an influencer representing your brand, it fosters confidence and trust and presents the organization as an industry authority. For instance, Gymshark partnered with fitness and lifestyle influencers such as the Wilking Sisters and Kathryn & Kendra, who have millions of followers and are trusted by women worldwide for their sustainable workout routines and diet plans.
Increased Engagement on Social Platforms
Partnering with social media influencers is a great way to enrich your business’s online presence as it encourages followers to interact and engage with your brand’s content. Hosting an influencer takeover, where an influencer takes charge of your brand’s social media page for the day, is an effective strategy that adds a dash of creativity and fun to marketing.
Featuring influencer content on your brand’s page can significantly increase engagement and generate new leads. Fashion brand Express implemented a successful Instagram takeover with pro-surfer and influencer Anastasia Ashley, who has 1 million Instagram followers. Ashley’s followers tuned in for the live Q&A hosted via Express’ Instagram page, which alerted fans about the brand’s new swimwear range.
They Provide Vast Visibility & Reach
Since influencers are followed by millions of people across social media platforms, implementing effective influencer marketing can dramatically increase business visibility and reach. With higher conversion rates, influencer marketing makes brand advertisements authentic and engaging to consumers bombarded with ads across social media.
Influencers can introduce your brand to a wide range of audiences generating fresh leads and boosting potential sales. The biggest advantage of influencer marketing is its ability to connect with an audience in a friendly, non-intrusive way. HyperX, a gaming and eSports platform, recently announced Bella Poarch, who has over 91 million followers on TikTok, as their brand ambassador, thus substantially increasing brand visibility.
Influencers Provide Businesses with New and Relevant Content
Consistently posting relevant content is crucial to successful social media marketing. Collaborating with influencers ensures the regular flow of fresh content that is curated, keeping in mind the latest consumer trends.
Audiences can easily relate to content posted by their favorite influencers because it is exciting, fun, and creative. Thus, when an influencer shares sponsored posts and branded content, it piques consumer curiosity as they look forward to engaging with the brand.