Setting up a style guide offers numerous benefits. Even if you plan to hire the best web design agency in New York, it’s important that you have a web design style guide. Here’s a step by step process you can follow to create one for your company:
Know about Your Brand and its Target Audience
First of all, you should study your brand and identify the type of image you want to create. Also, it’s important to identify and know about the target audience during this phase.
The image you want to create must reflect the main goals and values of your business. It should be something that users can identify with and relate to.
Establish Logo Rules
The logo is usually created by graphic designers. This is why this step isn’t included in this process. However, an important thing to define here is the logo usage rules. Bear in mind that the logo serves as the identity of a brand. Therefore, the element of uniformity must be maintained when using it on different platforms. Not doing this can confuse your target audience.
It’s important that you set guidelines pertaining to the use of your company’s logo. It can be about the colour, grid, font background colour and other such aspects.
Set a Colour Scheme
Every colour conveys a particular message. Therefore, be very diligent when it comes to defining the colour palette for your business. The right set of colours will create a positive image of your brand and vice versa. It should be in line with the nature and type of products and/or service you offer.
Firstly, choose primary colours. Make sure no more than 3 colours are selected. Other than that, make a selection of some secondary, tertiary and neutral shades.
Many people tend to neglect it, but typography holds great importance when setting a style guide for your website.
Most people visiting your website will read the content. They may not read it in its entirety, but certainly, some chunks will be read. If the font isn’t flattering or not appealing, you will turn those users away. Therefore, choose a font family after thorough deliberation and consideration. It should be easily readable. Furthermore, select the appropriate size and colour as well. Everything should complement each other.
Set a Proper Layout
An important part of defining a style guide is to set the layout of the contents, which include images, video and text. Also, spacing rules should be defined in this stage as well. Usually, it requires HTML and CSS expertise to define these elements.
Doing this is important since it will help to create a structure for your page. It’s always a wise idea to create a basic template that will serve as a layout for the overall design of your website.
Take Icon Style into Account
If everything else is pitch-perfect, but you haven’t paid attention to the iconography, all the hard work and effort you have put in will go down the drain. Therefore, it’s important that you take this factor into consideration. Choose icons that are stylish yet appealing. Also, pay attention to their colours.
Introduce the Main Components
After you have created the basic style definition, the next step is to introduce the main components of your website into the style guide. This should include buttons, appearance, sizes, form elements, form fields, notifications, models, cards, navigation menus, etc.
Also, check the website in different conditions and for each button type.
Create the Voice of Your Brand.
Setting a style guide is not only about developing your brand’s appearance. It also includes defining the message that your brand is trying to convey and its voice. Get in touch with the SEO specialist you have hired and other marketing experts for this purpose.
Make a List of Dos and Don’ts
To explain things to your team in a better and more efficient way, make a list of dos and don’ts. Use relevant graphics to further illustrate things conveniently. Make sure to include each and every element in this list so that nothing’s left out and there’s no confusion in the later stages.
There you have it! By following these steps, you will be able to create a comprehensive style guide for your website. While you can do this on your own as well, it is recommended to hire experts for this purpose. Choose a reliable web design company that has years of experience in this regard. Using their expertise and experience, the dedicated team will create a proper style guide for your website.