Search engine optimization and rankings on the major search engines have totally changed the landscape of how advertising is done. It is an unthinkable thing for any serious business not to have a website where they can promote their products or services. The major focus is making revenue.
Search Engine Rankings Increase Online Business Awareness
In order to gain popularity and increase sales of your products, you must seek to get a good search engine ranking. As the saying goes, if you want people to talk about your product, you have to try to be on page one of a Google search for your particular product. However, there are different types of ranking that are geared towards different kinds of products.
Product, Business Or Service Based Rankings
These types of search rankings are geared towards a business or product that is based on a particular type of product. For example, if you want to sell tickets to a movie in Las Vegas, you will want to make sure that your site shows up on page one of the results for “movie tickets”.
This type of ranking will also take into account the popularity of the site, its internal links, and whether or not you have a high page rank. In fact this method is what was used and still being used by an SEO agency in Houston Texas for ranking their clients websites.
Affiliate / Referral / Sponsored Links Based
These types of search engine rankings are geared towards links that have been exchanged for a particular product or service.
For example, if you have a blog that is about dog training, and you link to a site that sells training collars, your site will be considered a spam site for a short period of time.
These types of SERP rankings will also take into account what kind of referrals your affiliates have made – a simple referral link will not provide the same benefits as a sponsored link.
Links Based SEO
Links based SEO rankings take into account the popularity of the sites that you have links on, the popularity of the sites that you have affiliate links on, and the relevance of the sites that you have link exchanges on.
These types of SEO rankings do not take in to account whether or not the site that you have link exchanges on is a spam site.
Sitemaps are structured documents that help to provide instructions to Google and other search engines about how your site is supposed to look. They do this by telling them exactly where to look for certain information on your site.
Sitemaps can also be used to help find keywords that you may have overlooked in your own site. Creating an XML file can take several hours to create, and is not essential to get a high ranking.
The XML file will do the same as a simple sitemap that any webmaster will be familiar with. However, you may get better results if you have the XML file created for your site.