Top 5 Metrics To Measure Instagram Performance

As a social media podium, Instagram has the potential to reach a limitless number of people. It is among the single most used applications in the world, interconnecting people globally.

This feature makes it the best tool for an individual aiming to reach millions of individuals. However, growing an Instagram account is not a walk in the park. It is a tedious process that might consume a lot of time before yielding significant results.

Nonetheless, specific predetermined tools could apply to ease the process and achieve significant results. Among these tools is monitoring the growth process. This paper looks into five metrics to measure Instagram performance.

Follower Growth

During the Instagram growth process, it is imperative to keep track of your follower count, which helps determine whether your account is growing or shrinking. Additionally, specific trends such as random spikes or declines in followers might be noticed and rightfully associated with the cause.

As per WP Dev Shed, keeping a record of your followers, alongside specific happenings over the period, can help determine what contributed to the growth and it also helps to bring out the strategies that either don’t work or are working against you.

Engagement Per Follower

This measures to which extent your content engages your followers, relative to their count. As you aspire to grow your account, it might be tempting to collate your account’s performance with those of your mentors.

However, this might not be logical unless your follower count is roughly the same. Big brands might attract millions of likes, whereas an account with a couple of thousands of followers will not attract similar results.

Engagement metrics, therefore, ensure fair account evaluation. To determine your Instagram account engagement per follower, you could use the Instagram Engagement Calculator.

Comments Received

In the determination of the various Instagram metrics, likes and comments do not carry similar weight. For users, preferences are pretty easier to give out and can only indicate that the follower saw your post.

On the other hand, Comments suggest that the user visited your post and even went a step further to leave feedback, be it positive or negative. Therefore, positive comments form a solid basis for building followers as they depict a loyal fan base.


Reach matric tells the account holder how many individuals see his posts. Reach, and impressions might be pretty confusing, though dissimilar.

Instagram reach gives us information on the specific views of your posts, while impressions mean that the post was displayed but may not yield any reaction from the audience, such as likes or comments. Therefore, it is vital to cognize this metric to ensure that your posts are reaching your audience.

Hashtag Performance

In the Instagram algorithm, hashtags have come out as one of the best strategies to gain momentum. Employing hashtags that are relevant to your posts and audience can help yield engagement. On Instagram, you can admit up to thirty hashtags per post. However, take your time to learn how they work through experimentation until you arrived at your desired results. 

The above pointers form a basis for determining Instagram performance. We can apply these tools to gain growth and achieve higher engagement levels with your audience. For the overall measure of the engagement attained, you can use an Instagram Engagement Calculator.

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