Many small businesses are heavily built around shipping products to clients. Needless to say, proper shipping practices are absolutely vital for enterprises like these.
In the absence of smart decisions on the shipping front, many clients are liable to lose faith in your reliability and take their business elsewhere.
So, if your business has experienced its share of shipping-related snafus, there’s no time like the present to engage in some much-needed course correction. If improved shipping practices are what you seek, put the following pointers to good use.
Take Special Measures with Temperature-Sensitive Cargo
Depending on the types of products your small business specializes in, special considerations may need to be taken with regard to transport.
For example, if you regularly ship items that are highly sensitive to warm temperatures, it’s in your best interest to utilize a number of cooling aids. Cooling packs and specializing designed shipping containers can prove tremendously helpful in this endeavor.
Furthermore, to get a clear and accurate accounting of the various temperatures a shipment endures while en route to its destination, make use of a dependable temperature indicator. This will provide both you and your clients with a solid idea of how safe your temperature-sensitive cargo truly remains throughout its journey.
Additionally, the next time you find yourself in the market for a new shipping partner, limit your options to companies that have ample experience transporting temperature-sensitive products.
Knowing that your shipping partner has the experience and resources needed to safely transport such delicate cargo can lift a tremendous weight off your shoulders.
Part Ways with Unreliable Shipping Partners
Dependable shipping partners are essential to any small business that’s built around shipping. The right partner will be adept at keeping your shipments safe and transporting them to their respective destinations in a timely and efficient manner.
Unfortunately, far too many businesses have a habit of tethering themselves to shipping partners who have consistently proven themselves unreliable.
In some cases, these relationships continue out of a sense of professional courtesy. Other times, business owners simply can’t be troubled to research alternative shipping partners.
While concluding long-standing professional relationships can be a little awkward, there’s no sense in remaining committed to a company that has routinely damaged items, lost shipments or blown past projected delivery dates.
Any mistakes they make are likely to reflect poorly on you, and most clients will simply interpret their blunders as your blunders.
In addition to shaking clients’ faith in your enterprise, placing your trust in a reliable shipping partner will ultimately lose you business and facilitate negative word of mouth.
That being the case, make a point of seeking out shipping partners who embody all the qualities your business is looking for.
Not only should your ideal partner be well-versed in transporting the type of products your enterprise specializes in, they should be adept at setting – and sticking to – realistic delivery time-lines.
It may take a few tries before you find the best shipping partner for your business, but as long as you’re not afraid of cutting ties with undependable companies, it shouldn’t take you too long to land a winner.
In business – and virtually every other area of life – it’s never wise to overpromise. Promising unrealistic delivery time-lines may prompt some clients to take a chance on your business, but when you inevitably fail to deliver on such boasts, these customers are unlikely to become repeat patrons.
As such, no matter how badly you’re hurting for new business, abstain from making promises you know you can’t keep.
If shipping plays a large role in the operation of your small business, you should make continuous efforts to tweak and refine your shipping practices.
While the occasional mishap is unavoidable, there are a number of steps you can take towards minimizing mistakes and maximizing client satisfaction.
If your business develops a reputation for stellar shipping practices, positive word of mouth and increased interest from potential patrons is likely to follow.
Even if your current shipping practices seem fairly robust, you should always keep an eye out for areas that need improvement. When working to develop the best possible shipping practices for your business and its clients, keep the previously discussed tips in mind.