What Are The Different Types Of Digital Marketing That Exist Today?

Not all marketing is created equal, especially in a connected, always-online world. 

That’s why when you want to reach those customers you need to plan out an effective marketing strategy. While digital marketing is not the easiest part of running a business, you can still make your marketing campaign successful with the help of a digital marketing agency in Singapore.

Digital marketing is a subset of marketing that focuses on using digital technologies and the internet for reaching customers. The best digital marketing strategy is likely to use different types of digital marketing to reach your audience. Of course, the methods used are going to depend on your industry, budget, timeframe, and other factors.

But before you start assembling your digital marketing plan, you need to understand the different types of digital marketing.

Social Media

Social media platforms allow a business to reach customers on platforms where they spend hours each week socializing, browsing, and interacting with others. 

Even if you don’t have any social media accounts, odds are you know plenty of people who use platforms like LinkedIn, Facebook, Twitter, Snapchat, or TikTok.

Email Marketing

Email marketing is exactly what it sounds like-marketing via email, reaching your customers where they are at-in their inbox. 

With email marketing you have to create a catchy email, otherwise, it won’t get read. You also need to make sure your emails are wanted. Unsolicited emails will go directly into a reader’s spam folder, so make sure you are sending emails users have opted in to.

Email marketing can consist of short-term promotions, such as coupons, or long-term offerings such as weekly or monthly newsletters. 

PPC

PPC is pay-per-click advertising. Essentially, you purchase traffic for your website by buying ads that are displayed on search engines such as Bing and Google. When a user searches for something, these ads are displayed at the top of the search results page, putting them directly in front of the viewers’ eyes.

As the name suggests, each time a user clicks on an ad, you are charged a fee.

SEO

Maybe you’ve heard of SEO before but have no idea what that vague term means. Don’t worry, if you’re wondering “what is SEO?” the answer is pretty simple: search engine optimization.

The goal of SEO is to rank a webpage result higher in online search results. SEO can be tricky, so a good practice is to hire a professional SEO expert who understands how search engines rank results, and what it takes for your webpage to rise to the top of search results. 

That’s because SEO is in a constant state of flux, and.

Along with PPC, SEO may be part of an SEM, or search engine marketing strategy.

Mobile Marketing

Mobile marketing is a broad term that can include strategies such as text messages, mobile apps, push notifications, or more. Mobile marketing often combines several of these tactics.

For example, you could have a branded up that sends users mobile notifications when you are running a promotion.

Try Using Different Types of Digital Marketing

The best marketing strategy will use different types of digital marketing to reach customers. 

Don’t be afraid to test out different strategies. Start small and experiment. Test out different strategies, and hire professional help if you need it. 

For more tips, check out other articles in our digital marketing section.

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