Building a brand can be a tricky thing in business. Whether you’re starting a new business, or deciding to rebrand your current one, it’s important that you have a specific vision as to what this rebrand will do for your business – or what having a brand will accomplish for your new one. Having this vision is all part of your brand toolkit.
What Do You Need in a Brand Toolkit?
A brand toolkit is exactly that – it is the tools that your brand uses to achieve success. But what do you need in your toolkit to do this? There are two key elements to a brand toolkit, let’s break down what they are.
Given that your brand comprises a logo of some sort, you’ll want to make sure that your brand makes a good first impression and sticks in the minds of customers – that’s part of how you get repeat business. Make sure that this brand is consistent across all platforms, whether you have large billboards hired out, or small social media 2×2.5 frames. You need to make sure that your brand is recognizable, no matter where it’s seen.
Communication is Key
One of the best things about having a brand is that it is your ticket to communicating with your customers on a large scale. This is known as your “brand voice”. You’ll want to make sure that you have your brand voice down pat before you release your branding to the public. You might not think that your brand can have a personality, but it does! And how you define and communicate that personality to the public matters.
One of the most important elements of any brand toolkit is to make sure that you define your deliverables. This means figuring out how this new brand is going to change the way that your business makes money. Whether you have to present this to your board members or to your team members, it’s really important that you define this part of the rebranding, without it, your new brand will have no sense of purpose and no goal(s) to reach.
Defining your deliverables allows you to have a sense of focus while in the midst of a sometimes-turbulent time at your company.
Run It By People You Trust
Branding can be a really difficult thing to master. That’s why it’s important that you have people you trust around you to help you see your brand from an outside perspective. If you’re struggling with any aspect of your brand identity, grab a couple of friends or trusted co-workers and run your ideas by them. If you still find yourself struggling, you might want to hire the services of a branding or marketing expert to shore up what’s already in your brand toolkit.
Whatever the reason for your rebranding, or if you’re starting a new business and need a brand, it’s critical that you get the right elements together all in one place if your brand is to succeed. Make sure you have a clear objective, clear communication with your team and the public, a memorable image or logo and a way to make money with your new brand.