For quite some time now, SEO (search engine optimization) has taken the business world by storm!
Billions of dollars are being spent online every year and that amount of dollars is constantly rising.
Digital marketing agencies have never been more wanted or needed than ever before.
On a global level, businesses need a digital presence to grow and thrive.
Many business owners know the value behind SEO and are actively seeking out the help of digital marketing agencies to help them with their SEO needs.
It is critical for digital marketing agencies to have full-service SEO offerings for their clients.
If your digital marketing agency is unable to offer SEO solutions on a full-service scale you are losing out on major revenue and that will cost you dearly.
Even if you do have SEO service in your client offerings can you be sure you are providing your clients with everything they need to get their business in the front and center of their target audience?
Regardless of where you are on the SEO specter, there is a great solution that can take your digital marketing agency to new heights of success you could have only ever wished for.
The solution comes in the form of a White Label SEO Agency!
Keep reading to find out more about this well-hidden ace in your pocket used globally by the most successful digital marketing agencies and some of the biggest corporations in the world (did someone say Amazon, Alibaba, Nike)…just to name a few.
By the way, these mega-corporations with millions of dollars going towards digital advertising budgets use White Label SEO services to scale and save money wherever they can.
If they do it, you should be too!
Let’s dive into the thick of it.
1. White Label SEO…What is it & How does it work.
White Label is when a digital marketing agency outsources their (mostly their clients) digital marketing needs to a White Label Agency in this case SEO hence a White Label SEO Agency.
The White Label SEO Agency is hired to either take over and complete an SEO campaign or to start one from beginning to completion.
The SEO service(s) completed by the White Label SEO Agency is then actually sold back to the digital marketing agency’s client under the agency’s name, logo, branding, etc.
The client does not have any idea that there was a third party involved, therefore the credit or acknowledgment for the SEO work completed for the client goes directly to the digital marketing agency.
Now that we covered what White Label SEO is and how it works, below is a list of SEO services that a White Label SEO Agency would normally offer that you can offer to your own clients.
- SEO Content Writing (blogs, articles, etc)
- SEO Copywriting (web copy)
- Local SEO Services
- eCommerce SEO Services
- Shopify SEO Services
- High-Quality Backlinks
- Title-Tag Optimization
- URL Optimization
- Image Optimization (including video)
- Content Optimization
- UX (User Experience)
The above list is a mix of both on-page and off-page services.
When you hire a White Label SEO Agency, their team will be able to provide you and your clients (unknowingly) real SEO solutions to get the most ROI in each and every SEO campaign.
Another added bonus you will never have to turn any client away because you can literally offer any SEO service your client wants or needs.
2. Save Money on Overhead Costs.
A business is a business, it needs to make money and your digital marketing agency is no exception.
Running a digital marketing agency takes big bucks, even if your agency is run completely remotely.
As you well know there are many overhead costs involved, these overhead costs will likely include hiring and onboarding, training, tech tools, payroll, and in some cases benefits.
Never mind the cost and inconvenience that come along with having freelancers come and go or the big payroll around and in-house specialists.
When remote work is present there may be incurred costs such as travel costs, cell phone, and internet.
When there is a physical office space there is also the overhead cost of rental space, phone lines, major internet connection, maintenance, insurance, more.
It all adds up!
When you hire a White Label SEO Agency you can save a lot on your investment when it comes to starting an agency (startup).
But this also applies to established agencies (medium & enterprise level) remember where we went over major heavy-hitting corporations that use White Label services.
Well put it like this, big-time companies outsource to third-party White Label Agencies to save money even if they have the funds to back up the SEO campaigns.
Saving money is saving your bottom line and that is smart business.
The savings that you will get from hiring a White Label are huge!
You save on hiring, training, and maintaining your in-house staff, and avoid using precious resources on freelancers and specialists which is a lot of money down the line.
3. You Will Get On-Hand SEO Masters.
When you hire a White Label SEO team to work on your behalf for your own clientele you are guaranteed the best SEO results possible!
White Label SEO teams are composed of the best talent in SEO and digital marketing.
These teams are built by carefully selecting the right people for the job.
Accumulated years of experience, tech geniuses, and SEO know-it-alls who are on point and up to date with all of the current trends and tactics not only just SEO but in digital marketing and business too!
You have experts in all things SEO right down to campaign execution and even client handholding on your behalf acting as an extension of your team.
Your client SEO projects are results-based (hello high ROI) and will be completed on time, every time!
Your client retention will also increase because of the expert results they will be getting from your digital marketing agency.
4. Become a One-Stop Digital Marketing Shop.
Your agency may have its own niche.
Hey, you may think your niche is SEO…but is it really?
Without full service SEO in your offerings you’re not ever going to reach maximum potential.
SEO basically pairs with almost every digital marketing service and it has to be done right.
A White Label Agency can handle all of your client’s wants and needs.
Not only will your client be making money but your agency will be raking in plenty of money from referrals.
As well as the eventual brand recognition that your agency will build by showcasing stellar case studies and services in your agency’s portfolio.
I am sure by now you can completely understand why White Label SEO really is the unsung hero behind so many successful digital marketing agencies.
I recommend that you do your research into the right White Label SEO Agency that fits your agency’s needs.
Ask all the questions you need to make a confident decision, but when you do it will be a decision you will not regret.
Quite frankly it will be the smartest business decision you have made yet!